SWAMP: studies of work atmosphere and mass production

SWAMP (studies of work atmosphere and mass production) is an art label that creates entertaining, yet critical art works, which I highly recommend to check out on their website! That is how they describe themselves:

SWAMP is the collaborative effort of artists Douglas Easterly and Matt Kenyon. Their work focuses on critical themes addressing the effects of global corporate operations, mass media and communication, military-industrial complexes, and general meditations on the liminal area between life and artificial life. SWAMP has been making work in this vein since 1999 using a wide range of media, including custom software, electronics, mechanical devices, and often times working with living organisms. Easterly is a Senior Lecturer and Programme Director of Digital Media Design at Victoria University of Wellington in New Zealand. Kenyon is an Assistant Professor in the School of Visual Arts at Penn State University in the United States.

Amongst their wide range of works I particulaly like “coke is it”. This piece questions coke’s marketing strategies with the help of the roboter c3 that destructs itself by drinking coke. Enjoy!

Coke is it from matt kenyon on Vimeo.

Other brilliant works are the “tardigotchi” or the “improvised empathetic device”, which helps to raise awareness to the death and violence occuring in Iraq by creating direct physical pain from the reported events of killed American soldiers.

Thanks Lisa Swanstrom for having introduced me to this great art and for having organized a super interesting Skype interview with Matt Kenyon in the HUMlab!